I tend to get flak from both sides of the argument surrounding coal. Environmentalists distance themselves from me because I am often critical of them. Pro-coal folks tend to dislike me for my stance against coal companies. It only goes to show that telling the truth has never been popular, or easy.
So let’s get to it.
Coal mining families are not very receptive to environmentalists—and that’s putting it lightly. Why should they be? In what way have environmentalists approached coal mining families over the past two decades? In what way have environmentalists presented themselves to the public?
Though most environmentalists have their hearts in the right place, I’m afraid they’ve done a poor job of translating it to the public. I’m not entirely surprised then when the knee-jerk reaction of coal miners and their families is to identify environmentalists as “out of touch.”
Decades of outside media infiltration has portrayed our people (Appalachians) in a negative way. The “War on Poverty” brought thousands of people from outside the mountains to tell us how to live (like we were too stupid or something). And these are only the smaller blips in the history of outside denigration that’s befallen our mountain home. Before that, we were cast as senseless, violent, uneducated hillbillies making it easier for outside land agents and coal companies to unethically procure our mineral rights. Then outside investors and their coal companies forced us into a mono-economy so that we’d be dependent on mining coal to obtain the most basic necessities, food, shelter, and clothing.
Appalachian people have had enough of outsiders—for good reason.
That being said, I am very skeptical of many outsiders myself, and will gladly tell anyone who remotely appears to be looking down their nose at us to go &#*^ themselves, no matter how “well-intentioned” they think they are.
For the longest time, unions formed the social fabric necessary to combat the greed of coal companies while keeping the memory of our subjugation alive and well. When the unions were busted throughout the 80s and 90s, the industry seized the opportunity to re-write our cultural memory in a truly Orwellian fashion. But they couldn’t do it alone. They needed a catalyst. Enter the negative publicity and growing environmental movement against mountaintop removal and therefore “coal mining.”
Through industry public relations organizations, we were told that Appalachia was “coal” (see Bell & York, 2010) and that any threat against coal was a threat to our pride and heritage. They even pointed to environmentalists as the new outside threat to our way of life. With their vast financial resources to promote their message (see Friends of Coal), and the economic captivity of mining families within their well-established mono-economy, they painted a picture of environmentalists as being “out of touch tree hugging idiots” who support the “War on coal.” Unfortunately, it was all too easy to do.
Many environmentalists descended into Appalachia and played right into the negative stereotypes levied upon them. They came in and did things their way, telling people that their way of life was wrong and that they had to change it (like we were stupid or something). They did this so perfectly that I’ve often wondered if it was done intentionally by certain environmentalists and certain organizations. In years past, coal companies would infiltrate the unions and suggest members participate in acts of violence against the company. When they did, the companies, local law enforcement, and local media would quickly smear the entire union as a group of violent radicals and crack down hard on them. Why not do something similar to environmentalists to discredit them and their logic?
In the case of the environmental movement, it was all about misinformation. If they could get environmentalists to keep portraying the negative stereotypes people know them for, environmentalist’s credibility within local communities would become permanently damaged. People would not listen when being informed about the environmental health impacts of mining. Even if they did listen and understand, most people would never speak out for fear of being considered a “tree hugger”(see Bashir, Lockwood, Chasteen, Nadolny, & Noyes, 2013).
This is the game that is played. And it is played.
I think everyone has seen the pro-coal/anti-environmentalist bumper stickers, “Save a Surface Miner, Shoot a Treehugger,” “Coal Keeps the Lights On,” “Don’t like Coal, Don’t Use Electricity,” “Let the Bastards Freeze in the Dark” and “I love mountains, the coal underneath them pays my bills” just to name a few. These are aimed directly at environmentalists. I’ve personally been in safety talks where mine management tongue lashed environmentalists and received the vocalized support of the miners. Even the election of Trump symbolized an overwhelming political opposition to environmentalism.
I eventually had to ask myself, “How in God’s name can so many environmentalists not realize they are doing more to polarize the situation than to help it? How long can they keep blaming coal mining families as just being stupid, backwards, industry loyalists while denying accountability for their own failures as grassroots organizers?”
At the end of the day, I had to realize that perhaps many environmental organizations are just as “out of touch” as Appalachian people think them to be. They’ve kept repeating the same courses of action over and over. They’ve continued acting in ways that conflicted with the local culture. They’ve kept shoving their message down everyone’s throat in the way they want it to be given (protests, civil disobedience, all with some participants forcing countercultural attitudes through their appearance). I’ve even heard some environmentalists say, “I’m fed up with talking to coal miners. They won’t LISTEN.” Well, I’m sorry to tell them that the majority of people in central Appalachia are connected to coal mining because their entire economy depends upon it.
Rather than realizing their approach needs to be changed—rather than understanding that they need to come down off of their lofty moral high ground and start talking to the people on their own terms—environmental organizations have become the uppity, elitist outsiders that Appalachians have distrusted and despised for generations.
A few environmental organizations have understood this problem. Their solution was to adopt a few local citizen activists in order to maintain their “grassroots” status. Sorry folks. “Grassroots” organizations are organizations in which the majority of people come from the community. It also means that “grassroots” organizations receive guidance and assistance from outside organizations but are in no way controlled or heavily influenced by them or their grant funding. If the majority of Appalachians are tied to coal, then it should also be true that a grassroots organization would be made up of people who are tied to coal. It would also mean that the non-profits in question would have their main offices located in the region, not just in the outskirts or DC suburbs.
A true just transition will never take place until people living in Appalachia are no longer dependent upon the mono-economy of coal. It will take creating new policies that phase out coal while requiring the companies to clean up their messes, and policies that enable Appalachians to build their own local economies from within while providing them all the necessary resources to do so. Getting there will require electing politicians not easily bought out by coal, and that will only happen when people begin to see hope beyond the coal industry. So long as they are pushed into an ‘us vs. the environmentalists’ debate by well-funded coal associations and environmental activists who preach rather than understand, we will never expect to see any progress.
At this point, even though the environmentalists are on the side of positive change, they just simply do not have the credibility necessary to persuade people living in Appalachia that change must come. They’ve burned too many bridges. That’s why many organizations working in economic and community development won’t go anywhere near the subject of the environment. That’s why I stray from it as well on this blog. It’s sad too. I have many friends that are environmentalists and I know for a fact they have their hearts in the right place (or else I wouldn’t be friends with them).
Hundreds banded together to bring water to people in need during the Charleston, WV water crisis, and not just the city dwellers. Many jump at the chance to help people, be it digging mud out of basements after flooding, raising money to help people who’ve lost everything, to working in people’s gardens, and so much more. Many of them I believe are more selfless than some Appalachians I know these days.
But the truths are there, environmental organizations and activists have no credibility and they won’t have until they can take a long hard look in the mirror and see how they’ve portrayed themselves to coal mining families. I hope to, that coal mining families will read this and realize that all environmentalists aren’t bad people, they just tend to let their passion and analytical/academic minds overrun their common sense.
And while we’re here. When it comes to the environment, most Appalachians do want to protect it. Many love being in the woods—what’s left of them at least. No matter which “side” folks are on, they have to start admitting that the coal industry has done more damage to the land than anyone would like to admit. I think folks do realize that replacing woodlands, natural springs, and clear streams with acidic mine drainage, runoff from coal slurry impoundments, and strip mines, may actually have something to do with the higher cancer rates we’re seeing. Yes, yes, it also has to do with poor access to health care, poor food choices, smoking, drug abuse, and all the like…but most of those issues are directly related to poverty which is caused by a mono-economy built by the coal industry. In other words, coal is and always has been the problem, but it is also everyone’s lifeline at the moment.
The only way forward, as I see it, is if people in Appalachia are given other opportunities at earning a living wage. As I said before, that will only come with a change in the political landscape, and that will only come when people no longer have someone to hate more than the coal company politicians, politicians I might add, who are at least willing to talk to us on our own level, even if it is to help their coal company buddies screw us out of more labor and resource wealth.
Last Updated September 1, 2017
Bashir, N. Y., Lockwood, P., Chasteen, A. L., Nadolny, D., & Noyes, I. (2013). The ironic impact of activists: Negative stereotypes reduce social change influence: The ironic impact of activists. European Journal of Social Psychology, 43(7), 614–626. http://doi.org/10.1002/ejsp.1983
Bell, S. E., & York, R. (2010). Community Economic Identity: The Coal Industry and Ideology Construction in West Virginia. Rural Sociology, 75(1), 111–143.
Schnayerson, M. (2008). Coal River. Farrar, Straus, and Giroux.